The wizard of music A.R. Rahman has been roped by the election office of Delhi to make people aware about the upcoming elections and the importance of casting one’s vote.
One composition by Rahman will be used for this campaign, and the maestro has given his confirmation. The chief electoral officer of Delhi, Satbir Silas Bedi, said: “We are trying to rope him in personally…and tell people to come out and vote”.
The hit song “Pappu can’t dance sala” from the movie Jaane Tu Ya Jaane Na is selected for promoting awareness among citizens.
The assembly elections in the national capital on 29th November are a matter of concern for the electoral department. Delhi’s voter turnout has dropped considerably. The 2002 assembly elections witnessed mere 50 percent turnout and the civic election last year saw only 43 percent turnout.
Bedi is quoted as saying: “We want to create a sense of shame among people (who don’t go to vote) but tell this in a humorous way”. Bollywood can prove to be a good medium for making the masses more responsive.
And Rahman is going to do his bit for inspiring people to vote. Moreover, the talented musician is not getting paid for doing so.
Rahman has always stood for good causes. A few years back, he collaborated with Bharat Bala Productions to give a song like ‘Maa Tujhe Salaam’, which was not for any album. And his recent song ‘Pray for me brother’ is a song of hope, peace and brotherhood.