LAUNCH OF THE BIG BAND
A. R Rahman and Phat Phish, an integrated entertainment and communications company have come together to launch India's biggest reality show – 'The Big Band'. The band hunt launched to be telecast on Doordarshan endeavors to give ethnic and contemporary musicians a credible platform with which to showcase their talent as well as allow India to discover sounds that will enliven its hopes, dreams and aspirations.
This show is based on an indigenous format and will provide a platform for nurturing and building musical talent across languages and the broad genres of ethnic, regional and contemporary music. Spanning the 7 Asian countries of India, Pakistan, Nepal, Bangladesh, Malaysia, Singapore and Sri Lanka, this reality show aims to create Indian television and webcast history by all measures of budget, viewership, regional breadth and diversity.
The show will be presented as a travelogue through A R Rahman's eyes as he journeys across fifteen cities of India in search of new talent. Commenting on his association, A R Rahman, said, '''The Big Band' is a truly unique stage which gives local bands a chance to dive deep into their true artistic depth and create original music which transcends language and that is universally accessible. We want to present to India and the world at large the story behind what forms and binds a band and how they can be mentored to become world class talent''.
The Union Minister for Information and Broadcasting Shri Priyaranjan Dasmunsi who was to formally inaugurate the launch could not make it to the event due to his ill health. Mr. KR Harish, Managing Director of Phat Phish expressed wishes for his speedy recovery on behalf of everyone present.
Anand Surapur, Chairman of Phat Phish said, ''We think the timing is right for people to be exposed to a wider choice. There is an unbelievable amount of talent available and it is just a matter of bringing it out, nurturing it and presenting it to be recognized. We have constantly endeavored to promote music that emote the sounds which are heartbeat of India and this band hunt is our next step in this direction''.